Logo
The Origin logo features the distinctive shield design with the ø symbol.
Section titled “The Origin logo features the distinctive shield design with the ø symbol.”
The standard unit of measurement for the safe zone is defined by the brackets in the Origin logotype.
Minimum Clear Space: A distance equal to the width of the bracket must be maintained on all four sides of the logo.
Application: No other text, icons, or illustrative elements should enter this perimeter.
Edge of Page: When placing the logo near the edge of a digital screen or printed document, the safe zone must still be respected to prevent the logo from feeling “crowded.”
Default (Light backgrounds)
Section titled “Default (Light backgrounds)”
Downloads:
Inverse (Dark backgrounds)
Section titled “Inverse (Dark backgrounds)”
Downloads:
Square Aspect Ratio (Light backgrounds)
Section titled “Square Aspect Ratio (Light backgrounds)”
Downloads:
Square Aspect Ratio (Dark backgrounds)
Section titled “Square Aspect Ratio (Dark backgrounds)”
Downloads:
Wordmark
Section titled “Wordmark”The full horizontal Origin wordmark for use in wider layouts.
Default (Light backgrounds)
Section titled “Default (Light backgrounds)”
Downloads:
Inverse (Dark backgrounds)
Section titled “Inverse (Dark backgrounds)”
Downloads:
Do not
Section titled “Do not”- Stretch, skew, or alter the logo proportions
- Change the logo colors outside approved palettes
- Add effects (shadows, outlines) unless specified in the guidelines
- Place the logo on busy backgrounds that reduce visibility
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