Typography

Typography reinforces the Prelude Security brand voice and improves readability across all touchpoints. The type system uses two brand fonts for marketing and communications, paired with two UI fonts for product and technical contexts.

Brand Fonts

Argent CF is our serif display typeface used for headlines and hero statements. Its refined letterforms convey authority and precision. Articulat CF is our sans-serif workhorse for body copy, subheads, and general brand communications.

Both are available through Adobe Typekit and are loaded automatically on all Prelude properties.

Get Argent CF on Adobe Fonts → Get Articulat CF on Adobe Fonts →

Argent CF

Thin

Light

Regular

Articulat CF

Regular

Bold

UI Fonts

IBM Plex Sans is used for product interfaces, documentation, and UI labels. IBM Plex Mono is used for code, terminal output, and technical data. Together they ensure clear distinction between narrative content and machine-readable information.

Get IBM Plex Sans on Google Fonts → Get IBM Plex Mono on Google Fonts →

IBM Plex Sans

Light

Regular

Medium

SemiBold

Bold

IBM Plex Mono
Light
Regular
Medium
Bold

Pairings

Maintain these type pairings to ensure clarity, consistency, and a strong hierarchy across all communications.

Option 1 — Editorial

Argent CF

Display / Headline

Articulat CF Regular

Subhead / Body

Option 2 — Product

IBM Plex Sans

UI Header

IBM Plex Sans Regular

Body / Labels

Hierarchy

Organize typography hierarchically according to relative importance through scale and function.

Headline

Argent CF Regular

6 words or more
1.5x logo point size (minimum)
1.0 leading
-0.02em tracking

Subhead

Articulat CF Regular

1/2 headline size
1.2 leading
0 tracking

Know with certainty that your security controls perform

This subhead is 1/2 the point size of the headline and set in Articulat CF Regular

Monospace

Use IBM Plex Mono for code snippets, terminal output, data tables, and technical identifiers like IDs and hashes. This ensures clear distinction between narrative content and machine-readable data.

IBM Plex Mono — Code & Data
CVE-2024-3094 — 12 of 84 endpoints affected
sha256:e3b0c44298fc1c14...
$ prelude detect --framework mitre-attack
Running adversary emulation...
Coverage: 96.4% across 3 frameworks

Do not

Mix Argent CF with other serif fonts in the same layout
Use Articulat CF weights outside Regular (400) and Bold (700)
Set body text below 14px / 0.875rem for readability
Use decorative or script fonts for any Prelude communications
Use Argent CF for UI elements — reserve it for marketing and editorial headlines